Hello, and welcome! I’m a freelance beauty and lifestyle journalist, copywriter and award-winning skincare columnist, living and working in London.
I’ve written about health, beauty, travel and lifestyle for many publications including Refinery29, Glamour, Cosmopolitan, Red, Daily Express, Metro, Get The Gloss and Good Housekeeping. I’m also an editor and consultant, working with PR agencies and brands to write compelling press releases and features.
My biggest passion in beauty? Sensitive skin. I wrote an award-winning column on the topic, Sense and Sensitivity, for Get The Gloss for over six years.
As well as writing features for online and print, I have edited commercial content at both Hearst and TI Media (now known as Future), producing advertorials for titles including Good Housekeeping, Country Living, Cosmopolitan, Red, Harper’s Bazaar, Woman’s Weekly and Woman & Home.
Before going freelance, I was Digital Editor at online expert health and beauty magazine Get The Gloss, where I managed content strategy, newsletters and commercial content projects.
Having worked in multiple successful beauty startups, I have extensive experience in managing the day-to-day running of a website. I’m as confident in planning content schedules and writing newsletters as I am in commercial copywriting and project managing new site development.
EXPERIENCE
- 2007-2014: Freelance writer (including View London, Aigua Media)
- 2008 – 2012: Wahanda.com, Site Editor (now known as Treatwell)
- 2012 – 2014: Get The Gloss, Production Editor
- 2014 – 2016: Get The Gloss, Managing Editor
- 2016 – 2019: Get The Gloss, Digital Editor
- 2019 – Present: Freelance editor, journalist, copywriter & brand consultant
- 2021 – Present: Content Editor, Pai Skincare
PORTFOLIO
See examples of my work in my portfolio here.
ACHIEVEMENTS
First Class Honours in Media and Communications (Journalism) at Goldsmiths, University of London.
Completed the SEO for Journalists one-day course with Adam Tinworth in 2017.
Judged the Free From Skincare Awards in 2018 and 2019.
AWARD WINS
Johnson & Johnson Skincare Journalism Awards – Winner in Best Online Beauty Journalist category (2017) (for this column)
Johnson & Johnson Skincare Journalism Awards – Runner-up in Best Online Beauty Journalist category (2014)
Johnson & Johnson Skincare Journalism Awards – Runner-up in Best Online Beauty Journalist category (2016)
AWARD NOMINATIONS
Johnson & Johnson Skincare Journalism Awards – Shortlisted in Best Online Beauty Journalist category (2015)
Jasmine Awards – Best Digital Piece 2017 (for this column)
GET IN TOUCH
Email me to enquire about commissions, job opportunities, desk cover or freelance copywriting and editing services.